Health in harmony, from day one.
As parents, we lead by example.
It is our responsibility to strike a balance between looking after the needs of our children’s health and taking care of our own mental wellbeing — the two are inextricably linked. We’re committed to raising an emotionally resilient generation who grows up balancing the needs of themselves, their families, and the planet.
Putting the ‘parent’ in transparent
Honesty is everything to us. We do the deep research, then break it down so you feel confident in your choices.
One less thing to worry about
Our customizable subscription program frees up your mind and your time. Get all the essentials delivered to your door before the "oops" moments happen.
Find beauty in the mess
Whether it's a meltdown or blowout (poonami!) parenting can be a messy business. We've all been there. Embrace the sticky situations with reliable products that clean it all up.
Thinking forward
Material lifecycle, product safety, community give-back programs — we're tackling the problems of tomorrow so you feel good about your decisions today.
Born in the Pacific Northwest
We're surrounded by mountains, water and green space — and nature is at the heart of our design process. Whenever possible, we choose to use plant-based, biodegradable materials in our products.
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